Lee Baucom

Dr. Lee Baucom is an author, entrepreneur, and creator of the Book to Business Blueprint, where he helps authors turn the ideas and expertise inside their books into businesses that can continue serving people long after the last page.

Lee came to this work through experience. Trained as a therapist, he wrote his first book after years of questioning conventional approaches to marriage therapy—and being challenged by a professor to stop simply critiquing what wasn’t working and clearly articulate what he believed did work. That lesson stuck: identifying a problem is only the beginning. The real work is building a useful alternative.

That first book eventually became the foundation of a business that has served people around the world for more than 25 years. Along the way, Lee has authored seven books and created courses, coaching programs, podcasts, and other resources around relationships, personal thriving, and meaningful work.

Years later, while talking with another author who viewed publication as the end of the journey, Lee recognized a pattern: many authors have spent years developing valuable ideas, frameworks, and expertise, but have never considered what their book could lead to next.

Today, through the Book to Business Blueprint, Lee helps authors uncover those possibilities and build them one practical step at a time. His approach is deliberately simple: start with the message, find the framework, listen for the signal, and build something that fits both the people you want to serve and the life you want to live.

What genre(s) do you write?

I write non-fiction as an author, but I support both fiction and non-fiction authors in moving from a book to a business.

Are there any other social media links, websites, or other places to learn about you that we should add?

http://BookToBusinessBlueprint.com

If you are traditionally published, who is your agent? If you are self-published, what publishing software do you prefer/ who is your publisher?

No agent. I have self-published several and used a hybrid publisher for others (for distribution)

How did writing novels to help couples and individuals learn to thrive turn into a business of helping authors and experts turn their books into businesses?

My books have been the backbone of my business… but I almost missed it at the beginning. So, I help authors build an intentional plan for their book-based business. One that supports both their life and their lifestyle.

What are three fun facts about you?

*I spend my teen years as a performing magician.

*I’m a big fan of ice cream… and if you are wondering what flavor… ice cream.

*I love to paddleboard and play pickleball.

What is your favorite hobby outside of writing, and how does it influence your creative process?

I play pickleball a number of times per week. Since I play doubles, I look at how that relationship functions (or doesn’t), and I love the problem-solving element to it. I had the same enjoyment when I practiced jiu jitsu for a number of years.

If you could leave an author with one thought about turning their books into a business, what would it be?

Focus on what your “secret talent” is, then don’t keep it a secret! Build a business around it.